Project Objectives: Print Production and Graphic Design Services for Backdrop, a Premium Paint and Home Design Brand Based in Los Angeles.

Deliverables: Design and produce high-quality printed materials that align with the brand’s identity and messaging. The task was to create engaging and visually appealing graphic assets for social media platforms that increase brand awareness and drive user engagement as well as Digital Assets for Email Flow and Social. Paint pairings and UGC images with credits and descriptions.

Ensuring all designs are consistent with brand guidelines and tailored to resonate with the target audience. Duties span overseeing the print production process and ensuring timely delivery and quality assurance of final products. Coordinate with printing vendors to select appropriate materials, sizes, and finishes.

This project aims to elevate the brand’s offline and online presence through cohesive and striking visual communication. High-quality printed materials containing a comprehensive information selling guide and key points for distribution to employees in-store. Engaging social media and website assets that communicate and elevate brand awareness.